Startup mentor · AI educator
Sixteen years across growth, insight, and P&L. Twelve at P&G on multi-billion-dollar brands. Four building products and communities from zero in Brazil and LATAM. The thread connecting all of it: understand what people actually do, then build the thing that meets them there.
Selected work across AI knowledge systems, regional growth and community adoption.
In production
AI knowledge architecture · Myosin DAO
I co-created the document types and thinking patterns that turn operator experience and market intelligence into structured knowledge for AI-assisted decision-making.
At Myosin DAO, I help design and curate Hivemind's knowledge base. I co-created the document types and thinking patterns that guide how experience is captured and organised, giving the AI system structured material to retrieve when supporting decisions.
2025–2026 · Uniswap Labs
Regional growth · Brazil and LATAM
Education-first growth, from strategy to street. I led regional strategy, creator and community partnerships, and IRL campaigns across Brazil and LATAM.
I owned the regional growth strategy and took campaigns from budget through measurement: street activations, meetups, and creator programs. The field footage above shows the work on the ground.
Repeatable format
Community activation · Consensys
I expanded MetaMask Card's reach through Community Builder Nights, a repeatable event format that local organisers could run independently.
The format gave local organisers a way to introduce MetaMask Card through in-person events, without depending on a central team to run each one. My work connected community participation with product adoption.
In production
Product strategy and growth · Stellar · 2026
Reusable identity verification, from concept to a running product with one developer. I shaped what got built, the go-to-market strategy, and institutional partnerships in Brazil during my contract with HOUS3.
Product strategy from concept to a running product, working with one developer: what gets built, how it reaches market, and the partnerships that put it in front of Brazilian institutions. The product is reusable KYC, where someone verifies once and then proves a policy outcome to the next platform with a zero-knowledge proof, and a Soroban contract on Stellar splits a commission each time that credential is reused.
Shipped
An app I built with AI
Live Q&A and voting for events. The audience joins with a code.
One of nine tools and sites I built and put online with AI. Stage gives an event audience a place to ask questions and vote. Open the live app to explore it.
Nine things I built and put online, with AI doing most of the typing. Event tools, a parish roster, a study quiz, sites for clients. Every one of them is live, so you can click instead of taking my word for it.
I own the funnel, the insight behind it, and the budget that funds it.
I started in consumer insight and finance at P&G in Geneva. Qual and quant research, P&L planning, across Prestige, Hair Care, and Appliances. Twelve years that taught me a growth number only matters when the consumer truth underneath it is solid.
Then I moved that foundation into Brazil and LATAM, where market entry means working through payment rails, regulation, and user behaviour specific to the region. Growth Lead LATAM at Uniswap Labs. Community and support across MetaMask, Infura, and VillageDAO at Consensys. Each role asked for the same thing: localise the strategy without losing the signal.
Today I work as a startup mentor and AI educator. I mentor startups in the Colosseum hackathon alongside Superteam Brasil and teach practical uses of AI, from everyday workflows to building a portfolio. I also contribute to Hivemind's knowledge systems at Myosin DAO.
The through-line: people are already somewhere. The job is to go there, understand the context, and build for what's actually happening on the ground.
I started collecting in 2021 and never really stopped. Seventy-eight pieces here, mostly Ethereum with a few on Polygon and Base: mint passes from communities I joined, art I liked enough to keep, and markers from moments the network lived through: the Merge, ten years of Ethereum, a World Cup. Read as a set, it is a record of which rooms I was standing in, and when.
Three I show up for outside of client work.
You came all the way down the alley, so sign the wall. Visitors, colleagues, anyone I built something with. I read every note before it goes up, so yours takes a moment to appear.
The tools I reach for daily. Working fluency, from prompt to production.
I'm focused on startup mentoring and AI education: helping founders move forward and people put AI to work.
I mentor startups participating in the Colosseum hackathon alongside Superteam Brasil.
I teach practical uses of AI, from everyday workflows to building a portfolio. The focus is on learning through real tasks.
I help develop and curate Hivemind's knowledge base, building on the document types and thinking patterns I co-created with the team.
I'm most useful to teams growing in markets where local context shapes the strategy.
Back to the house
In public
The work, on the record. A few moments from the timeline.